Ernesto Yerena: A Rising Grassroots Artistic Force
By Eduardo Barraza
Phoenix, Arizona. March 15, 2010. For the thousands of people who have participated in recent pro-
immigration marches and demonstrations in Arizona, the name Ernesto Yerena is not as popular as some
of the posters he has created and which have become an emblematic symbol in the quest for immigration
reform.
Not as popular yet, because the name Ernesto Yerena is rising as a powerful wave of artistic and
singular grassroots expression. Whoever has seen the impressive artwork of this Los Angeles-based
artist, will have to agree that Yerena’s work is exceptional, inspiring and of historic relevance.
Ernesto Yerena, 23, was born in El Centro, California —a city 10 miles away from the U.S.-Mexico border—
and was first exposed to painting, colors and art in the backyard of his childhood home. There, his father
would become his first teacher.
“My dad is a car painter; he does auto bodywork and painting. When I was a kid, when I was really little
—remembers Yerena— he would be working a lot. Then my mom kinda started telling him to start
working at home to spend more time with me because he was always working. He started working in my
house’s backyard, so I grew up around him while he was painting cars.”
Yerena thus began to be shaped as an artist within this work environment and by his supportive
traditional Mexican family. “Around when I was nine years old —he recalls— I kinda of got into painting
my stuff. I had an old wagon, a radio flyer, and I painted it red, then and I would draw my name on it
and stuff.”
His father showed him how to cut stencils and on his 10th birthday this skill was further encouraged by
his grandfather who bought him, as a present, a cutting set that —he says— “really showed me how to
cut…” The young Yerena would eventually become interested in art as he went to art school and then to
work as an intern for a couple of years.
Yerena’s shaping forces and influences go well beyond this family circle. Growing up in the El Centro-
Calexico-Mexicali area, the particular socioeconomic aspects of this United States-Mexico border region
had an effect on his formative process. Eventually, this would turn him into an artist concerned with
social issues.
“I grew up in the border and I spent the first five, six years of my life with my grandma,” evokes Yerena.
“I was pretty much like the typical Mexican kid. I didn’t even know English. By the time kindergarten came
around, I started getting into school, learning English, and trying to become more Americanized as I grew
older.”
Then another birthday present, now coming from his dad, would stir up his social conscience. Around the
same time Microsoft Windows 95 first came up in the market, the younger Yerena got his first personal
computer. “The computer came with an Encarta [Encyclopedia] CD —said Yerena— and it had like four
songs; one of them was like country music, The Beatles, but my favorite song was by Public Enemy. It
was very social and it talked about what’s going on in the Black communities, the ghettos and all that.
From there I also kinda listened to [Mexican rock band] Mana sometimes, and all these guys were talking
about social struggles and what’s going on in the world, I guess.” His social and political vision expanded
later as the list of musical influences grew to include Rage Against the Machine —an American rock
band— and Los Tigres del Norte —a Mexican norteño band.
Yerena’s bicultural and bilingual influences with music made him realize his place in geography and
taught him practical lessons in language and culture. “From there I was like, I feel like I am in the middle,
I was pretty young when I kinda noticed that I lived in the border. Every time I gotta go visit my grandma
I gotta wait an hour in line. Then I go over there and I am American and I stay here and I am Mexican.
It's kind like an identity crisis, what I am?, whom am I going to identify with? I was always trying to kinda
balance myself out so I wouldn’t freak out as much, you know.”
To top off all these shaping elements, Yerena then started looking into history. “People like Cesar
Chavez… Malcolm X… MLK… Che Guevara…” And so Ernesto Yerena found a wide grassroots avenue to
speak through art, “not for big corporations but for the little man I guess," he reveals.
Yolie Hernandez contributed to this interview.
immigration marches and demonstrations in Arizona, the name Ernesto Yerena is not as popular as some
of the posters he has created and which have become an emblematic symbol in the quest for immigration
reform.
Not as popular yet, because the name Ernesto Yerena is rising as a powerful wave of artistic and
singular grassroots expression. Whoever has seen the impressive artwork of this Los Angeles-based
artist, will have to agree that Yerena’s work is exceptional, inspiring and of historic relevance.
Ernesto Yerena, 23, was born in El Centro, California —a city 10 miles away from the U.S.-Mexico border—
and was first exposed to painting, colors and art in the backyard of his childhood home. There, his father
would become his first teacher.
“My dad is a car painter; he does auto bodywork and painting. When I was a kid, when I was really little
—remembers Yerena— he would be working a lot. Then my mom kinda started telling him to start
working at home to spend more time with me because he was always working. He started working in my
house’s backyard, so I grew up around him while he was painting cars.”
Yerena thus began to be shaped as an artist within this work environment and by his supportive
traditional Mexican family. “Around when I was nine years old —he recalls— I kinda of got into painting
my stuff. I had an old wagon, a radio flyer, and I painted it red, then and I would draw my name on it
and stuff.”
His father showed him how to cut stencils and on his 10th birthday this skill was further encouraged by
his grandfather who bought him, as a present, a cutting set that —he says— “really showed me how to
cut…” The young Yerena would eventually become interested in art as he went to art school and then to
work as an intern for a couple of years.
Yerena’s shaping forces and influences go well beyond this family circle. Growing up in the El Centro-
Calexico-Mexicali area, the particular socioeconomic aspects of this United States-Mexico border region
had an effect on his formative process. Eventually, this would turn him into an artist concerned with
social issues.
“I grew up in the border and I spent the first five, six years of my life with my grandma,” evokes Yerena.
“I was pretty much like the typical Mexican kid. I didn’t even know English. By the time kindergarten came
around, I started getting into school, learning English, and trying to become more Americanized as I grew
older.”
Then another birthday present, now coming from his dad, would stir up his social conscience. Around the
same time Microsoft Windows 95 first came up in the market, the younger Yerena got his first personal
computer. “The computer came with an Encarta [Encyclopedia] CD —said Yerena— and it had like four
songs; one of them was like country music, The Beatles, but my favorite song was by Public Enemy. It
was very social and it talked about what’s going on in the Black communities, the ghettos and all that.
From there I also kinda listened to [Mexican rock band] Mana sometimes, and all these guys were talking
about social struggles and what’s going on in the world, I guess.” His social and political vision expanded
later as the list of musical influences grew to include Rage Against the Machine —an American rock
band— and Los Tigres del Norte —a Mexican norteño band.
Yerena’s bicultural and bilingual influences with music made him realize his place in geography and
taught him practical lessons in language and culture. “From there I was like, I feel like I am in the middle,
I was pretty young when I kinda noticed that I lived in the border. Every time I gotta go visit my grandma
I gotta wait an hour in line. Then I go over there and I am American and I stay here and I am Mexican.
It's kind like an identity crisis, what I am?, whom am I going to identify with? I was always trying to kinda
balance myself out so I wouldn’t freak out as much, you know.”
To top off all these shaping elements, Yerena then started looking into history. “People like Cesar
Chavez… Malcolm X… MLK… Che Guevara…” And so Ernesto Yerena found a wide grassroots avenue to
speak through art, “not for big corporations but for the little man I guess," he reveals.
Yolie Hernandez contributed to this interview.
Eduardo Barraza is a journalist and writer,
Barriozona Magazine's editor, and director of
the Hispanic Insitute of Social Issues.
E-mail: editor@barriozona.com
Barriozona Magazine's editor, and director of
the Hispanic Insitute of Social Issues.
E-mail: editor@barriozona.com
This "golden boy" of social art has already created historic images. And he's just beginning.
Published by the Hispanic Institute of Social Issues in Phoenix, Arizona
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| HISTORY IS ABOUT TO CHANGE Grassroots Journalism |
SON OF TWO CULTURES Growing
up in the U.S.-Mexico border and
exposed to the typical bi-cultural
and inherent aspects of this region,
had a strong influence in artist
Ernesto Yerena
Photo courtesy of the artist.
up in the U.S.-Mexico border and
exposed to the typical bi-cultural
and inherent aspects of this region,
had a strong influence in artist
Ernesto Yerena
Photo courtesy of the artist.
ARTWORK One of the popular
posters created by Yerena and his
team has become an emblematic
symbol of the quest for immigration
reform.
posters created by Yerena and his
team has become an emblematic
symbol of the quest for immigration
reform.
